Social listening on WeChat gives global brands an opportunity to really understand WeChat and unlock its true potential. At PandaMetrics we help marketing team to track, analyze, and respond to conversations about them on WeChat. It’s a crucial component for global brands to succeed in China.
WeChat Social listening helps you understand why, where and how these conversations are happening, and what people think about you and your competitors in WeChat.
Why WeChat matters?
With over a billion users on WeChat - its the super app of China. Users spend anywhere between 30 mins to 4 hours on this app. There are over 20+ million official WeChat Accounts setup by both local Chinese companies and international companies. If you don’t use WeChat social media listening, you’re leaving a lot of valuable insights on the table and are unable to understand the conversations that are happening on a daily basis on WeChat.
In fact, you might be missing out on a big piece of insight about your brand that people are actively discussing. You want to know what people are saying about you in China.
Your customers are telling you what they want from your brand in China. If you care about them, you need to take a look at these insights you might gain from social listening on WeChat and Weibo.
Track your competitors on WeChat
Panda Metrics Chinese Social listening platform helps you more than understanding what people say about you on WeChat. You also want to know what they say about your competitors. This gives you important insights into where you fit in the marketplace and the engagement rate on WeChat.
You will also learn what your competitors are up to in real-time on WeChat. Are they launching new posts on a regular basis? What are they talking about? What is their engagement rate on each post? What are the comments on each posts? Are they using influencers and paid accounts to grow their brand awareness and followers on WeChat? What new marketing campaigns are they running? Or are they taking a beating in the press?
WeChat Social listening allows you to find out about these new opportunities and threats as they happen, so you can plan and respond accordingly.