Chinese Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on key Chinese social media platforms like WeChat and Weibo. It’s a crucial component for global brands to succeed in China.
Social listening helps you understand why, where and how these conversations are happening, and what people think about you and your competitors in WeChat and Weibo.
This helps you form future campaigns, improve content strategy and messaging, outpace your competition, construct an effective influencer program and even build more impactful brand partnerships.
It’s a two step process to grow in China:
- Step 1: Monitor Chinese social media channels like WeChat and Weibo for mentions of your brand, competitors, products, and keywords related to your business.
- Step 2: Analyze the information for ways to put what you learn into action. That can be something as small as identifying happy clients, or something as big as shifting your entire brand messaging and identifying new influencers.
Why social listening matters
If you don’t use Chinese social media listening, you’re leaving a lot of valuable insights on the table and are unable to understand the complex Chinese social digital ecosystem.
In fact, you might be missing out on a big piece of insight about your brand that people are actively discussing. You want to know what people are saying about you in China.
Your customers are telling you what they want from your brand in China. If you care about them, you need to take a look at these insights you might gain from social listening on WeChat and Weibo.
Track your competitors in China
Panda Metrics Chinese Social listening platform helps you more than understanding what people say about you. You also want to know what they say about your competitors. This gives you important insights into where you fit in the marketplace.
You will also learn what your competitors are up to in real-time. Are they launching new products? Developing new marketing campaigns? Taking a beating in the press? Which influencers are they engaging with and what is the outcome in terms of reach, comments, likes, shares, etc.
Social listening allows you to find out about these new opportunities and threats as they happen, so you can plan and respond accordingly.